The following article covers 5 AI tools for marketing that I use every single day to run my agency, Empathy First Media.
In today’s fast-paced marketing world, using AI tools to enhance productivity and creativity is not just helpful—it’s essential.
As someone running a marketing agency, these AI tools have become indispensable in streamlining workflows, boosting creativity, and improving overall client outcomes.
Key Takeaways
- AI tools like Claude and ChatGPT are essential for generating SEO content, ideation, and competitor analysis.
- AI image generation tools such as Leonardo AI and Ideogram are crucial for creating professional visuals for social media and ads.
- AI-powered meeting assistants, such as Fireflies AI, automate transcription, note-taking, and action item tracking in virtual meetings.
AI Tools I Use Daily to Run a Marketing Agency
My Top AI Tools for Marketing Agencies
1. Claude: My-Go-To AI Tool
The first AI tool I rely on every day is Claude, which I use to generate SEO-optimized blog posts, repurpose content, and tailor outputs to match specific writing styles. I’d recommend any marketing agency to subscribe to Claude Pro for improved usage.
Claude’s custom projects feature allows me to create content that matches my brand’s voice by uploading examples of my writing, LinkedIn profile, and other media. This ensures consistency in tone and messaging across all platforms.
One key feature I leverage is Claude’s long-form SEO content generation, which helps me create blog posts or short-form content for LinkedIn and YouTube.
While the content still requires some manual editing and refinement, this tool saves me hours of brainstorming and initial drafting.
Additionally, I use Claude for competitor analysis. By inputting the XML sitemaps from my site and competitors’ sites, Claude generates a detailed list of missing blog topics, including target keywords and SEO titles. This helps my agency stay ahead of industry trends.
Why Claude is Crucial:
- Customizable content outputs to match specific writing tones.
- SEO blog post generation for efficient content creation.
- Competitor analysis for discovering content gaps.
2. ChatGPT: Perfect Complement to Claude
While I use Claude for many content-related tasks, ChatGPT is another AI tool I rely on daily, especially for content creation and comparison.
I often run the same prompts in both ChatGPT and Claude to compare their outputs, allowing me to choose the best option for my marketing needs.
ChatGPT is particularly useful for AI image generation and brainstorming creative marketing campaigns. I also use it to generate custom images for LinkedIn posts, which boosts the professionalism and engagement of my content.
By using ChatGPT alongside Claude, I can fine-tune my marketing strategies and get the best of both worlds in terms of content quality and diversity.
Similar to Claude Pro, I’d recommend all agencies to invest in ChatGPT Plus for the best results possible.
Why ChatGPT Stands Out:
- Cross-comparison with Claude for improved content outputs.
- Image generation for LinkedIn and social media posts.
- Broad applications for content ideation and brainstorming.
3. Fireflies AI – Your Personal Meeting Assistant
Fireflies AI is a game-changer when it comes to automating meeting notes and action items. As a marketing agency owner, meetings with clients can be overwhelming, and it’s easy to miss important details.
Fireflies steps in by recording meetings, transcribing conversations, and even summarizing the key action points.
This tool works seamlessly with Zoom, Google Meet, and Microsoft Teams, ensuring I never miss a beat.
After every meeting, I can quickly refer to the transcriptions, making sure I follow through with all the client’s requests.
Why Fireflies AI Saves Time:
- Automated transcription of all virtual meetings.
- Summarizes key action items for follow-up.
- Integrates with major video conferencing platforms.
4. AI Image Generators: Leonardo AI and Ideogram
Visual content is critical for marketing, and AI image generation has become an essential part of my workflow.
I rely on two tools: Leonardo AI and Ideogram. These tools help create engaging social media graphics, YouTube thumbnails, and even ad creatives.
Leonardo AI is known for its high-quality, free image generation, making it perfect for creating visually appealing graphics without having to hire a designer.
On the other hand, Ideogram’s recent 2.0 update offers users 40 free images a day, making it a go-to for marketers who need consistent content.
These tools allow me to generate professional images quickly, which I use across platforms like LinkedIn, Instagram, and YouTube.
Why AI Image Tools are a Must:
- Leonardo AI for high-quality, free image generation.
- Ideogram for producing a large number of images daily.
- Boosts visual engagement for social media posts and ads.
5. Perplexity AI – The AI Search Engine for Research
Perplexity AI is an AI-powered search engine that has become my go-to for research and ideation.
Unlike traditional search engines, Perplexity offers more in-depth answers and even displays the sources for easy cross-referencing.
For marketers, Perplexity is a great alternative to Google, as it provides cleaner results without ads.
The AI-driven search also offers more comprehensive information, helping me quickly gather data for new campaigns or content ideas.
Perplexity AI’s Strengths:
- Ad-free search results for cleaner browsing.
- Comprehensive, AI-powered answers with reliable sources.
- Helps with content ideation and research.
Wrapping Up
Integrating these five AI tools into your marketing workflows can drastically improve efficiency and creativity, whether you’re generating content, analyzing competitors, or automating meeting notes.
AI has become an essential part of running a modern marketing agency, and by using the right tools, you can stay ahead of the competition!
Frequently Asked Questions
1. What are the best AI tools for marketing?
The best AI tools for marketing include Claude and ChatGPT for content generation, Fireflies AI for meeting transcription, and AI image generators like Leonardo AI and Ideogram.
2. How can Claude help with SEO?
Claude can generate SEO-optimized blog posts and analyze competitor content, making it easier to create content that ranks well in search engines.
3. What’s the difference between ChatGPT and Claude?
While both are used for content generation, Claude excels in customizing writing styles, while ChatGPT is better for generating images and brainstorming creative ideas.
4. Is Fireflies AI free?
Fireflies AI offers a free plan with limited credits. For extended use, there are paid plans starting at $10 per user per month.
5. What AI tools can generate images for marketing?
Leonardo AI, Ideogram, and Bing Image Creator (via DALL·E 3) are some of the top tools for generating images for marketing campaigns.
