The following article compares Custom GPTs vs Claude Projects to help you determine which AI software is better for your use case.
At AI Insider Tips, we’ve spent weeks testing both platforms to bring you an in-depth comparison of these AI assistants.
Whether you’re a marketing agency owner or an AI enthusiast, this guide will help you determine which tool best suits your needs.
Table of Contents
ToggleKey Takeaways
- Custom GPTs offer a wide range of pre-configured options through the GPT Store, while Claude Projects provide more flexibility in knowledge input.
- Custom GPTs have web browsing and image generation capabilities, features currently unavailable in Claude Projects.
- Claude Projects utilize the advanced Claude 3.5 Sonnet model, which many users prefer over GPT-4o for certain tasks.
Custom GPTs vs Claude Projects (Video Comparison)
What Are Custom GPTs?
Custom GPTs are preconfigured versions of ChatGPT designed to accomplish specific tasks. These AI assistants can be tailored for various purposes, including content creation, coding, and data analysis.

To access Custom GPTs, you need a ChatGPT Plus subscription, which costs $20 per month.
Advantages of Custom GPTs
- GPT Store: One of the standout features of Custom GPTs is the GPT Store. This marketplace offers a vast selection of pre-configured GPTs created by the community. For example, if you’re looking for an SEO assistant, you can find dozens of options without having to build one from scratch.
- Web Browsing: Custom GPTs can access the internet in real-time, allowing them to provide up-to-date information and perform web-based tasks.
- Image Generation: With DALL-E integration, Custom GPTs can create images based on text prompts, a feature not available in Claude Projects.
- Conversation Starters: These pre-set prompts make it easy to initiate specific tasks without having to type out detailed instructions each time.

What Are Claude Projects?
Claude Projects are Anthropic’s answer to Custom GPTs. They allow users to create specialized AI assistants using the Claude large language model (LLM).

Like Custom GPTs, Claude Projects require a paid subscription, with plans starting at $20 per month for Claude Pro.
Advantages of Claude Projects
- Advanced Language Model: Claude Projects use the Claude 3.5 Sonnet model, which many users find more capable than GPT-4o for certain tasks.
- Flexible Knowledge Input: Adding and managing knowledge in Claude Projects is more straightforward and flexible compared to Custom GPTs.
- User-Friendly Interface: The Claude interface is often praised for its simplicity and ease of use.
- Trust Factor: Some users, including myself, have more confidence in Anthropic’s approach to AI development compared to OpenAI’s.

Custom GPTs vs Claude Projects: Head-to-Head Comparison
While we mention some of these differences in our ChatGPT Plus vs Claude Pro comparison, let’s break down the key differences between Custom GPTs vs Claude Projects:
Model Capabilities
- Custom GPTs: Use GPT-4o, OpenAI’s most advanced model
- Claude Projects: Utilize Claude 3.5 Sonnet, which some users prefer for its outputs
Knowledge Input
- Custom GPTs: Limited to uploading PDFs and Word documents
- Claude Projects: Allows direct text input and easy management of knowledge base
Additional Features
- Custom GPTs: Web browsing, image generation, code interpreter
- Claude Projects: Code interpreter, potentially data analysis (to be confirmed)
User Interface
- Custom GPTs: Integrated with ChatGPT interface
- Claude Projects: Standalone interface, often considered more user-friendly
Trust and Ethics
- Custom GPTs: Developed by OpenAI, which has faced some controversy
- Claude Projects: Created by Anthropic, which some users trust more due to their ethical approach
Which One Should You Choose?
The choice between Custom GPTs and Claude Projects ultimately depends on your specific needs and preferences. Here are some scenarios to consider:
- If you need web browsing and AI image generation capabilities, Custom GPTs are the way to go.
- For marketing agencies handling multiple clients, Claude Projects might offer more flexibility in managing client-specific knowledge.
- If you prefer a more “human-like” output, many users find Claude 3.5 Sonnet superior in this regard.
At AI Insider Tips, we’ve found Claude Projects to be more suitable for our marketing agency needs.
The ease of creating and managing client-specific projects, combined with the quality of Claude 3.5 Sonnet’s outputs, has made it our preferred choice.
However, it’s important to note that both tools are constantly evolving. Custom GPTs currently offer more features, such as web browsing and image generation, which may be crucial for some users.
Final Thoughts
Both Custom GPTs and Claude Projects offer powerful AI capabilities that can significantly enhance your productivity and creativity.
While we currently lean towards Claude Projects for our marketing agency work, the best choice for you will depend on your specific requirements and the nature of your projects.
We recommend trying both platforms if possible, as the hands-on experience will give you the best insight into which tool aligns more closely with your workflow and objectives.
Custom GPTs vs Claude Projects FAQs
Can I use Custom GPTs or Claude Projects for free?
No, both platforms require a paid subscription. Custom GPTs are part of ChatGPT Plus ($20/month), while Claude Projects require at least a Claude Pro subscription ($20/month).
Which platform is better for content creation?
Both platforms excel in content creation. However, many users find Claude 3.5 Sonnet’s outputs to be more natural and less detectable as AI-generated content.
Can I generate images with Claude Projects?
Currently, Claude Projects do not offer image generation capabilities. This feature is available in Custom GPTs through DALL-E integration.
Are there any limitations to the knowledge I can input into these AI tools?
Both platforms have limitations on the amount of data you can input. Claude Projects offer more flexibility in adding and managing this knowledge base.


